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Coventry University

Faculty of Business and Law

Assignment Brief Mode C and Q Regulation

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Module Title: Creative Advertising Development
Module Code: 6017/3012MKT
Assignment Number CW2
Assignment Title Advertising Development & Online Pitch Execution with Voice-over Support
Assignment Weighting 50%
Release Date: February 2024
Module Leader: Claire Harper

Assessment Information

This assignment is designed to assess learning outcomes:

  • Take a professional standard brief, undertake research that will support creative advertising planning and establish the context for developing advertising campaign ideas.
  • Develop a set of visual images and/or other forms of creative designs that meet professional standard creative brief requirements
  • Develop a set of text ideas that meet a professional standard creative brief requirements
  • Produce a professional presentation pitch that indicates the developmental process and justifies the final execution ideas in relation to the set objectives

This assignment is an individual assignment (Pitch).

Task

Having completed the situational analysis for CW1 you are required to finalise your advertising objectives for your chosen client, which you already had chosen from this website: https://www.dandad.org/en/d-ad-new-blood-awards/ . Then you are required to develop and deliver an original advertising campaign (which must include at least an element of original advertisement creative design) in the form of print, video, radio, digital, online, or any other indoor or outdoor advertisement and media required by the client of your choice. Then you should present your campaign(s) to the examiner(s) along with other requested details (see below). 

CW2 must focus on the same client that you selected for CW1

Answer

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