Sample Project Proposal for Business Research Coursework (Level 6)

Module Title: Summative Assessment
Module Code:
Module Leader:
Level: 6
Assessment Title: Project Proposal (A research plan for you to complete the Final Major Project in Semester 2)
Assessment Number: 1
Assessment Type: Written report
Restrictions on Time/Word Count: 3,000 words written report (research plan) + a detailed and carefully timed Gantt chart covering semester 2 to submission of your Final Major Project (word equivalent of 1,000)
Consequence of not meeting time/word count limit: There is no penalty for submitting below the word/count limit, but you should be aware that there is a risk you may not maximise your potential mark.
Individual/Group: Individual
Assessment Weighting: 100%
Issue Date:
Hand In Date:
Planned Feedback Date: 20 working days from the submission deadline
Mode of Submission: On-line via Turnitin on SOL
Anonymous Marking This assessment is exempt from anonymous marking.

Assessment Task

The aim of this assessment is to enable you to design ‘real world’ business research which will allow you to demonstrate, and further enhance your research skills. This assessment is the plan of your Final Major Project. Your projects may draw on potentially any aspect of your programme studies that fascinates you, including but not limited to: approaches to business management and leadership focusing on …innovation, product development, performance improvement, customer service, strategy development, market challenges, consumer trends…
Students are to produce a 3,000-word research plan in the form of a full project proposal. Plus, a detailed plan that includes timings: outlining what you intend to do to turn this plan into a Final Major Project (the actions outlined on your Gantt chart are to be carried out in Semester 2 in your Final Major Project module).

Your research plan will consist of these seven sections

  1. Establish the business context and a rationale for the value of the planned research project.
  2. The overall aim and your objectives required to meet this aim.
  3. A draft review of previous studies that have investigated this topic (Literature Review).
  4. A justified strategy outlining the intended methodology for carrying out the primary research including with whom, how participants will be reached, what method(s) being used and how the data will be analysed.
  5. A section where you outline potential areas of concern (what might hinder the success of your project/ how might you respond).
  6. List of references (articles and book chapters you have read and refer to in your report).
  7. In the appendices a full and detailed Gantt chart outlining a weekly schedule of activities planned for that start of semester 2 through to the final hand in of your Final Major Project (This chart is equivalent to 1,000 words and it is not part of the word count for your assessment). Also, in the appendices attach evidence of completion of Academic Integrity Course.

Answer

Executive Summary

The executive summary provides a concise overview of the most important aspects of the new marketing plan that Microsoft has developed, and this plan emphasizes the necessity of strategic adaptation in order to address the quickly changing technological landscape. Microsoft understands the necessity of updating its marketing strategy to maintain its position at the forefront of innovation and relevance in light of the rapid changes that are occurring in the market and the evolving expectations of consumers (Elbahri et al., 2019). Microsoft’s strategy focuses on improving its operations in existing sectors rather than seeking new regions. This reflects the company’s dedication to satisfying the ever-changing requirements of its broad client base. The marketing plan that has been proposed places an emphasis on the development of Microsoft’s existing products and services, with a particular focus on the integration of artificial intelligence, cloud-based solutions, and cybersecurity (Dutta, 2019).