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Ulster University Business School (UUBS)

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Coursework Assessment Task

Please choose one organisation from a list of organisations below to complete the following tasks.

List of Organizations
1. WeVee
2. AROMATICA
3. CASTORE
4. CROSSHATCH

Part A (approx. 1500 words plus appendices)

  • Choose an organisation from list of options
  • Explain the organisation’s current strategy and business model
    • What is the organisation’s purpose/mission
    • What services products does it provide
    • What are the main revenue streams?
    • What strategies is the organisation pursuing?
    • What is the organisation’s competitive advantage?
  • What is the current organisational structure and why is it structured this way?

Part B (approx. 1500 words plus appendices)

  • Focusing on your chosen organisation:
    • Identify any major environmental threats and opportunities using PESTEL analysis.
    • Consider environmental uncertainty.
    • Consider competitors and Porter’s Five Forces Model.
    • Identify organisational Strengths and Weaknesses and complete your SWOT analysis.
  • Reflecting on all the above, provide recommendations on what strategies the organisation should consider in future.

Answer

Organisation: Castore

Purpose and Mission

Castore, a premium sportswear brand, is dedicated to pushing the boundaries of performance enhancement through innovation and meticulous design. Its mission is to provide athletes with the highest quality apparel that empowers them to achieve their peak performance. By utilizing advanced fabric technologies and rigorous testing, Castore ensures that every piece of clothing is crafted for optimal functionality and durability (Castore, 2024). The brand is committed to excellence, aiming to inspire and support athletes at all levels with superior sportswear that meets the demands of their rigorous training and competitive environments.

Services and Products

Castore offers a range of high-performance sportswear designed to meet the needs of athletes and active individuals. Their product line includes advanced technical apparel such as training tops, running shorts, compression wear, and outerwear crafted from cutting-edge fabrics for superior durability and functionality (Castore, 2024).

Castore also provides specialized gear for various sports, including running, tennis, and gym training. In addition to clothing, the brand offers accessories like caps, socks, and bags, all designed with the same commitment to quality and performance. Castore’s products are engineered to enhance athletic performance and comfort, ensuring athletes can train and compete at their best.

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