University of Westminister
Assessment 1 | Project Initiation Document (PID) |
Module Code | 5BDIN002W |
Module Title | Project Management |
Scenario | Universal Studios Theme Park in the UK |
Please Note: This is an individual submission of a Project Initiation Document (PID) based on the scenario described below. It is worth 25% of the marks for the module. Word limit for this PID report is 1000 words (max). |
Background
Universal Studios is exploring the possibility of opening its first ever Theme Park in the UK. It will be in a town (to be decided by you) in a geographic county (to be decided by you) in the UK.
The entertainment colossus says it will immediately purchase 480 acres of land for the possibility of building what would be its sixth Theme Park that will be its first in Europe as soon as an adequate Project Initiation Document (PID) is received and approved by its Project Board.
There are currently five Universal Studios Theme Parks in the world: Hollywood and Orlando in the US, Osaka in Japan, Sentosa in Singapore, and Beijing in China. The sixth, expected will be the proposed town and area to be selected by you in one of the English administrative, geographical, and political Home County demarcation, potentially set to join the Texas Theme Park that is currently under construction.
In its more than 100 years of producing movies, Universal Studios has been responsible for some of the world’s best-loved flicks, such as Jurassic Park, E.T., Back-To-The-Future, and the Despicable Me series.
A spokesperson for Universal Studios, Dr. Rania Issa, also a member of the Project Board, revealed that the company have an interest in any of the towns in the Home counties that have close proximity to London. It should be located approximately 45 minutes by train and preferably a short driving distance from London Luton Airport, London Stansted Airport, London Heathrow Airport, London Gatwick Airport, and London City Airport, making it easily accessible to the world.
Answer
Project Rationale Keypoints
Background
Universal Studios intends to open its first European theme park in the UK, strategically located in proximity to London. This project will harness the tourism potential of the UK, benefiting both the selected Home County and London. The project aims to enhance domestic tourism, create jobs, and regenerate local communities. The project will cover the acquisition of 480 acres of land, construction of the theme park, and establishment of necessary infrastructure. Exclusions include the development of off-site transportation infrastructure and ancillary services beyond the park’s immediate vicinity. Constraints include regulatory approvals, environmental considerations, and budget limitations. Assumptions involve the availability of suitable land within 45 minutes of London by train and a short drive from major airports.
Project Objectives
- Stimulate local economies by creating jobs and increasing tourism revenue.
- Regenerate the selected town and improve quality of life for residents.
- Implement sustainable practices in construction and operation.
Cost and Benefits
- Estimated multi-billion investment for land acquisition, construction, and infrastructure.
- Increased tourism revenue, job creation, and economic regeneration of the local community.
Project Approach and Work Streams
- Site Selection: Identify and acquire suitable land.
- Design and Planning: Develop detailed architectural and operational plans.
- Construction: Build the theme park and associated infrastructure.
- Community Engagement: Collaborate with local stakeholders and communities.
Project Plan (Indicative Timescales)
- Site Selection and Acquisition: Q2 2024
- Design and Planning: Q3-Q4 2024
- Construction: Q1 2025 – Q4 2026
- Opening: Q1 2027
Project Management Structure and Roles
- Project Board: Oversees the project, chaired by Dr. Rick Lambrox.
- Project Lead: Responsible for overall project management and direction.
- Team Managers: Manage specific work streams and report to the Project Lead.
- Subject Matter Experts: Provide specialised knowledge and advice.
Risk Management
- Regulatory Delays: Mitigate by engaging with regulators early.
- Environmental Impact: Conduct thorough environmental assessments and implement mitigation measures.
- Community Opposition: Engage with local communities and address concerns proactively.
This PID provides a comprehensive framework to guide the development of Universal Studios’ first European theme park, ensuring alignment with strategic goals and stakeholder expectations.